ChromaDex Corp. (NASDAQ:CDXC), the global authority on nicotinamide adenine dinucleotide (NAD+) and healthy aging research, announces that its flagship Tru Niagen® product portfolio is now third-party verified through the Alkemist Assured™ testing transparency program by Alkemist Labs.
A leading third-party testing laboratory known for its rigorous herbal and dietary supplement analysis. As the number one NAD+ supplement company in the US†, Tru Niagen features NIAGEN® (patented nicotinamide riboside or NR), the most efficient, patented, superior quality NAD+ precursor available on the market.
The Alkemist Assured seal on Tru Niagen products provides consumers and stakeholders with an added layer of trust and confidence in the brand's commitment to excellence. Alkemist's verification process involves comprehensive testing of products for potency, identity, and purity, confirming they are free from contaminants and accurately labeled.
"We hold Tru Niagen to the highest quality, safety, transparency, and scientific standards, and aligning with Alkemist Assured underscores our unwavering dedication to consumer trust," said Albert Rembart, VP of Product and Quality Safety at ChromaDex.
Alkemist Labs is renowned for its state-of-the-art laboratory facilities and stringent testing methodologies. This program is expected to set a new industry standard for dietary supplement verification, offering unparalleled assurance of product identity, purity, and potency.
"ChromaDex's decision to bring their Tru Niagen products into the Alkemist Assured program demonstrates their deep commitment to quality transparency," said Elan Sudberg, CEO of Alkemist Labs. "To add a company of ChromaDex’s stature to the Alkemist Assured program is evidence that the nutraceuticals industry is stepping up to meet consumer’s raised expectations.”
All Tru Niagen products are Alkemist Assured except Tru Niagen PRO 1,000mg, which is NSF Certified for Sport®. The entire product portfolio is also Star-K (Kosher), and IFANCA (Halal) certified.
For more information about the quality behind Tru Niagen, please visit https://www.truniagen.com/quality/. To learn more about Alkemist Assured and their verification processes, visit https://www.alkemist.com/.
