Advances in AI & machine learning, combined with healthcare data from pharmacies, insurers, healthcare professionals (HCP), labs, marketing campaigns, and social media, can provide them with that competitive edge.
The pharmaceutical marketing model relies heavily on personal promotion with physicians via multiple channels including rep visits, conferences, meetings, and webinars, as well as non-personal promotional channels such as email and other digital media. A great number of promotional channels coupled with increased competition has made it difficult to measure the impact of marketing efforts on sales results, and to predict which channels will have the best outcome.
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How pharma can harness AI & machine learning to analyze vast customer data sets Only registered and logged in users can download this file.