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ChromaDex Corp. the global authority on nicotinamide adenine dinucleotide (NAD+) and healthy aging research, launched its flagship consumer supplement, Tru Niagen®,

The Vitamin Shoppe retail locations nationwide and online at www.vitaminshoppe.com. This retail expansion adds Tru Niagen to the shelves of 700 locations of The Vitamin Shoppe and Super Supplements, enhancing consumer access to the number one healthy-aging NAD+ supplement in the United States†.

“This expands the distribution of Tru Niagen to an important specialty retailer,” said Rob Fried, CEO of ChromaDex and Founder of Tru Niagen. “The introduction of Tru Niagen into The Vitamin Shoppe's network of stores underscores our commitment to making our gold standard products accessible to a broader target audience.”

Tru Niagen features NIAGEN® (patented nicotinamide riboside or NR), the most efficient and superior NAD+ precursor that supports cellular health, recovery, and vitality. Tru Niagen embodies the highest scientific and quality standards and is backed by two Nobel Prize winners, 30+ human clinical studies, 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

Muriel Gonzalez, President of The Vitamin Shoppe, commented: “From cellular health to cognitive function and mobility support, innovative products that support longevity and healthspan are in growing demand at The Vitamin Shoppe and Super Supplements. We’re excited to introduce Tru Niagen’s advanced cellular health formulas to our customers, who are seeking science-backed solutions to help them achieve their lifelong wellness goals.”

About ChromaDex Corp.:

Chromadex  is the global authority on nicotinamide adenine dinucleotide (NAD+), with a focus on the science of healthy aging. The ChromaDex team, comprised of world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors. NAD+ depletion is a contributor to age-related changes in health and vitality.

About The Vitamin Shoppe®:

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc., is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.